Company News, Marketing News, Regulations

FTC May Take Aim At Native Advertising

Too many advertisers imply info comes from an unbiased source.

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By: TOM BRANNA

Editor

Native advertising tactics have Federal Trade Commission officials restless. Advertising that portrays itself as independent, unbiased reporting is drawing increased scrutiny from the FTC, which warned of a more vigilant campaign against the age-old practice, which has found new followers on the internet. Digital advertising, which has the ability to target specific audiences and individuals, has led to a boom in the popularity of what is known online as native advertising, paid links or spons...

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